FRUKT’s Zoe John comments on the Kaiser Chiefs ‘The Future is Medieval’ DIY digital concept:

Is there is no stopping us? The ‘consumer’, not content with living in a world where we scan our own shopping or write our own ads, has now been given the opportunity, via the Kaiser Chiefs, to tailor make and design our own album.

So how does it work? Fans can pick 10 songs out of 20, design their album artwork and download their album. Then, for every album they sell they get a quid. Not only does it play on the frustrated creative in all of us, but it appeals to our urge to earn some extra cash and tugs at our competitive streak. Read more »