Last week was Social Media Week. It was a week of chin stroking, hypothesising, brand bashing, and Olympics scrutiny, not to mention the age-old topic of brands awkwardly ‘jumping in’ to social with a cavalier disregard for strategic thinking, being bandied around. It would seem that some brands are consistently determined to use social media in particularly obnoxious ways, gleefully whacking “join us on Facebook!” onto the backside of all possible marketing. Truth is, we all know that brands need to incorporate social as part of the overall ‘marketing mix’ in order for it to have any relevance, it’s a given, but it appears to be easier said than done. Short term, we’ve got a few more obtuse clangers to come. Long term, we have faith there’s some good stuff on the horizon. Read more »
