In search of something to talk about

By March 10 2010, 5:17 pm 1 Comment

It’s common to bemoan the fact that labels no longer have the funds to deliver music video on the scale that characterised the glory days. Seemingly, however, insurance giants do. Witness, “This Too Shall Pass”, the latest bid for YouTube notoriety from famously web-smart band Ok Go, produced with funds from US insurance company State Farm.

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Brands, music and ‘credibility’

By May 12 2009, 3:28 pm Leave a comment

If we’re celebrating a boom era in the relationship between music and brands its worth recalling that the marriage hasn’t always been one of perfect harmony. Rock ‘n’ roll is an outsider sport and its relationship with rebellion, vice and general mischief is well documented (and as for reggae…) So, how do we reconcile rock to a future in which brand compliance looks increasingly unavoidable as labels shy away from artist development and traditional music media falls off the edge of a cliff?

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