It doesn’t matter if you couldn’t care less about Elizabeth’s bash nor give two hoots how quickly a man you’ve never heard of can get from A to B on a stretch of track in Stratford: 2012 is set to be a big year. And don’t the marketing men (and women) know it.
We’re set to be swamped under a deluge of marketing bumph coming in from all angles. Some of it will cleverly relate to the Jubilee or Olympics; the very clever ones will try to allude to both; the less imaginative ones will probably not make any effort, opting to exploit the occasions without paying lip service to them.
Here at FRUKT we predict seeing more activations in unexpected places and adhering to the principle of less is more. What serves as a better platform for this than the experiential pop up? Read more »
