Tag Archives: brands

Brands and music in Asia: insight report

By May 1 2012, 11:21 am Leave a comment

FRUKT has teamed up with the Music Matters conference in Singapore to take a look at key music and brand partnerships in the Asia Pacific region. Download our ‘Exclusive Brands And Music Asia Insight Report’, showcasing a wide variety of brand and artist alignments across areas such as Korea, Japan, China and the Philippines.

East meets West

With the West still getting to grips with the notion that artist/brand partnerships can help facilitate both new revenue streams and platforms for creativity, Asia in many ways has been ahead of the game. With brand alignments built into the artist business model from the offset, as much of a core component of the package as the music itself, commercial deals are widespread. Read more »

SXSW: brands, bands and interactive fans

By March 26 2012, 9:18 am Leave a comment

Interested in understanding how your brand can benefit from a deeper association with music? Then download our ‘Exclusive FRUKT SXSW 2012 Insight Report’, highlighting our pick of the very best brand activations, bands, apps and music innovations during the festival.

SXSW 2012

The sprawling SXSW festival, now in its 26th year, brings in around $168 million annually to the Austin economy as thousands flock to its bustling streets to celebrate the great and good of music, film, fashion and interactivity. FRUKT, as ever, was on the ground, bumping into friends old and new and soaking up the atmosphere of this awesome festival. Read more »

Superbrands invest in entertainment

By February 28 2012, 9:13 am Leave a comment

The results of the 2012 consumer Superbands index, the annual consumer brands survey listing the top 500 consumer and B2B brands in the UK, were revealed yesterday. FRUKT’s Jack Horner, a judge on the Superbrands panel, was invited to pen the feature essay for this year’s accompanying book, and with the cultural spectacle that is the Olympics on every marketer’s lips, he focused his attention on the entertainment remit of these highly favoured brands.

FRUKT did a bit of digging around and found that out of the top ten brands on the 2012 Superbrands list a sizeable 90% had forged some form of alignment with entertainment, with a further 72% of the top 50 brands having utilised entertainment, be it music, film, or art, in their marketing efforts.

Whether its Rolex, Coca-Cola, BMW, John Lewis or Cadbury’s – each has seen the value in building an association with entertainment in order to reach consumers. Read more »

Taking entertainment beyond the Super Bowl

By February 7 2012, 12:18 pm 1 Comment

The Super Bowl is the Olympics of advertising, with brands limbering up all year for what could be their big moment of glory at an event that is about so much more than mere sport. Amongst the record breaking Twitter statistics revealed post game, 42% of tweets were about the ads, with only a mere 4% about the Giants actual win. Why? Because Super Bowl Sunday is, at its heart, not just a display of sporting prowess – it’s a shared entertainment experience, largely driven by brands.

A sizeable 73% of the 111 million strong audience tuning into the Super Bowl view the ads as a core part of the entertainment spectacle that is the big game. However, it hasn’t always been this way. Read more »

2012 resolution – Check In Your Emotional Baggage

By January 17 2012, 4:40 pm Leave a comment

Everyone likes a good moan in January – the seismic scale of the country’s collective Facebook grumbles probably rises to 8.9 round about…now? It’s not usually like this though. The rest of the year we can’t wait to be happy, or at least appear to be happy. Updates about spring blossom, romantic bike rides, beautiful sunsets, great food, amazing music, brilliant nights out – they are making us jealous every day. Stanford University even conducted an ‘envy study’ because positive reporting was seriously skewing our perception on real-life. So why are we so reticent to talk about the bad bits too? Because as it turns out, studies have shown that negative comments on Facebook receive more comments from friends anyway. And no-one likes a smug person. Read more »

Toyota’s holographic music ambassador

By May 16 2011, 10:59 am Leave a comment

 

Last year we penned a short piece on ‘artificial brand ambassadors’
and the possible virtues they might hold for a brand over the
sometimes-unpredictable nature of traditional endorsement deals with all
too fallible human beings. Read more »

Ikea: undercover music marketing

By May 3 2011, 2:08 pm Leave a comment

The furniture retailer has created some interesting promotions of
late, from releasing cats across its store to utilsing stand up
comedians, right through to its unique 365-day project which created daily ads. Read more »

Call of Duty paints it Black in new ad

By November 9 2010, 1:02 pm 1 Comment

 

If someone calls in sick today it may be because they have a cold.
However, it may actually be more likely that they are re-enacting the
Cold War at home. Read more »

The rise of ‘Horror Lite’ marketing

By November 4 2010, 12:09 pm 1 Comment

 

With news that a recent poster campaign for the movie The Last Exorcism has been banned by the ASA after a series of complaints, marketers may have to tread a little more carefully when it comes to promoting horror films. However, the use of horror is now not just the remit of the next video nasty any more, as innumerable brands step up to stake a claim on the safer side of scare factor marketing. Read more »

Red Bull House of Art

By November 2 2010, 4:10 pm 1 Comment

 

Red Bull is turning an iconic urban landmark in Brazil into a giant
creative hub showcasing some of the regions most talented artists. Read more »

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