Tag Archives: O2

Music and its role at the heart of brand utility. Part 2.

By April 21 2009, 6:49 pm Leave a comment

Yesterday, I submitted part 1 of my blog on music and its role at the heart of brand utility. This is the second and final part of that blog, where I’ve listed five further considerations when using music to create brand utility.

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First day on the blog…

By March 30 2009, 11:00 am Leave a comment

As our debut post I felt we should set the tone and context for the forthcoming content of the FRUKT on music blog. My business partner and I sat in Hyde Park with a bottle of cold Rosé more than ten years ago and talked about how despite working for a globally renowned major record label, it didn’t feel like embracing the future was on the agenda.

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